Why having the best hotel, B&B or guest accommodation doesn’t guarantee you bookings.

Celebrating British Tourism will attract the crowds but will they stay at your hotel or B&B?

Today is the start of British Tourism week (15th – 21st March) and the whole country is being promoted. This should mean an increase in awareness and enquiries for guest accommodation and holiday bookings. But how can hotel, B&B and guest accommodation owners ensure they get these bookings? They need a plan.

Well, I’m delighted to announce that help is at hand to help with that plan. My new book – the Hotel Success Handbook is published this week.

The handbook is a practical guide to marketing actions, sales tips, staff training ideas, operational must do’s (and don’ts) to help owners and managers fill their hotel, B&B and guest accommodation with the guests they want.

It’s for seasoned hoteliers and those new to running a hotel or B&B alike, the Hotel Success Handbook is packed with practical tips and actions to improve business results.

De-mystifying and explaining good sales, marketing, operations and training practices the Hotel Success Handbook is a guide for owners and managers of small hotels, B&Bs, Restaurants with Rooms, Inns or other guest accommodation.

As Sally Shalam, Hotel Critic for The Guardian explains in her foreword to Hotel Success Handbook, it’s not just about being the best: “owners of small hotels, B&Bs, all manner of guest accommodation, who fail to market themselves, are leaving a lot to chance. So while you’re planning how to bring your stamp, your style, your vision into the exciting arena of the modern British hotel, this book will serve as the reality check, a handbook to guide you through the marketing maze while you’re realising your dream.”

 There is a huge opportunity with current demand for ‘staycations’ and people looking outside of their usual ‘fly and flop’ package holidays to make independent UK hotels, B&Bs and other guest accommodation businesses a huge success. But it is hard for those running them to know where to start to make that happen.

“Should you be collecting fans on Facebook? Attracting a following on Twitter? Still printing glossy brochures? Investing in a booking system? Going organic? Offering all-inclusive? There are these and lots of other questions hotel and B&B owners are asking everyday.” Says my co-author Lucy Whittington. 

The Hotel Success Handbook asks the right questions and shows how to use the answers to push an independent hospitality business forward, and make it the success it deserves to be.

The Hotel Success Handbook contains Lucy’s and my combined experience of over 40 years of hospitality training, business coaching, sales and marketing. 

We’ve had some great praise the book already from B&B and hotel owners:

“This is a great book to have around – like having a brainstorming team and personal business advisor constantly on hand”

“A thorough and comprehensive guide”
Joy Huter 5* Bed and Breakfast owner

“Although I hate to admit it I learnt an awful lot and found it an addictive page turner.”
Patrick Burfield, Award Winning Restaurateur and Hotelier

“I wish I had had this book to hand when I started out”
“If you do not want to be the laughing stock of the next series of The Hotel Inspector you will want to read this book – from start to finish”
Thomas Dowson, B&B owner www.bassecopette.com

 And praise from leading UK hospitality industry figures:

“Devoid of sales and marketing jargon, this handbook is just what every manager needs ready to hand and to be dipped into regularly.  The Hotel Success Handbook is an essential addition the hospitality manager’s tool kit.”
Philippe Rossiter MBA FIH FTS, Chief Executive, Institute of Hospitality

“This handbook provides all the relevant information for selling and marketing small hospitality businesses in an easy-to-read and easy-to-find format.”
Bob Cotton, Chief Executive, British Hospitality Association

“It really is a “bible” for the twenty-tens and I defy anyone to come up with something that is not between the covers that should be included.
Running a small business in tourism and hospitality just got a bit less scary.”
David Curtis-Brignell, Chairman, The Tourism Society (2004-7) and co-chair of British Tourism Week 2010

“An indispensable tool for small hotel and accommodation business owners who want an accessible guide to both traditional and online marketing.”
Dr Philip Alford, Senior Lecturer Tourism & Hospitality Marketing, Bournemouth University

The Hotel Success Handbook is being officially launched at the Hotel and Catering Show in Bournemouth, held during British Tourism Week, which takes place on 16th and 17th March at the Bournemouth International Centre (http://www.hotel-expo.co.uk/), so if you are in the area, please pay us a visit.

The Hotel Success Handbook is also available to buy from the website http://www.hotelsuccesshandbook.com/ (currently with a special launch price of £10.95 – RRP £12.95 – P&P to UK addresses free). The Hotel Success Handbook is also available on Amazon, and from good bookshops, both in the UK and Internationally.

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