Whenever I visit a hotel or B&B I like to take a business card – well, I do if I think I will want to remember the place.
But I sometimes wonder why people bother with business cards. I mean, why have them if they are tucked away, where guests can’t see them?
Let me give you a couple of recent examples. One B&B I visited recently had cards for local businesses neatly displayed, and I picked one up, thinking it was for the B&B itself. (This is what happens as you get older and your eye sight goes – if I have not got my glasses on I never quite know what I’m reading!) When I asked for the right card, the owner could not even remember where she had left them!
Then at another a few days later I simply forgot to ask, as they weren’t visible. The chances are I’ll have forgotten the name of the place by next week.
And worse still at one hotel where we dined last week and had a fantastic meal with excellent service, the cards were kept in a locked drawer!
Do any of these ring true for you?
So what’s the point of a business card?
- A memento for the guest of a good time
- To find you easily if they have some feedback, either directly or on TripAdvisor
- So they can remember you to make recommendations to others
- Something to pass on to friends or colleagues so they can find you easily
- So they can remember your details for a future visit, and help you get repeat business
Use your business cards to help build and maintain that connection with your guests. They are part of your marketing and PR armory. You’ve gone to all the trouble and expense of getting them printed, now make sure you are getting a return on that investment.
Hear it from the experts. Join me on my regular FREE interviews when I talk to hospitality experts and specialists and ask them to share their insights, strategies and secrets that can help to give your hotel a competitive edge. In my next interview I’ll be talking to Petra Clayton of Custard Communications, PR for hospitality businesses. Find out more and register here.