One of the easiest ways to stand out and differentiate yourself in a crowded market is through your customer service and the experience you give your customers.
I always think it’s a good idea to start by defining the type of experience you want your customers to have. Then it’s so much easier to work backwards to identify about all the things you need to do to enable that to happen.
I like to think of this is your customer service BRAND.
BRAND prompting you to define:
What you do Brilliantly
What you want to be Remembered for
What makes you Amazing
What gets you Noticed
What makes you Different
What can you do to be different in the way you care for your customers?
It’s easy to be tempted to just copy what your competitors are doing. But assuming you know what’s important to your customers you can start to tailor what you do to meet these needs. Certainly look at what your competitors are doing. But then home in on things that they don’t do well, and find a way for you to do these brilliantly and make you stand out over and above them.
Do a little brainstorming. What types of unusual or unique approaches might appeal to your various customers? Never mind the norm for your industry; be brave and break the mould.
It might only be one thing that makes you stand out but the clearer you are on this the easier it will be for you and your team to ensure you focus on this and get it right every time so you can consistently excel and stand out in this area.
Want to discover what else you can do to improve your customer experience and customer loyalty?
Book a free 20 minute call with me and come away with 3 things you can do in January to:
- Get your customers back in the New Year
- Increase customer spend
- Get your customers talking about you and referring you to others
I’m offering just 12 appointments. To schedule your call go here and I’ll follow up with a questionnaire to get the ball rolling once you’re appointment is booked.