What’s your Why?

Day 2 in my 12 days of Christmas mini blog series

direction sand

2. What’s your Why?

If you want your team to take an interest and be inspired by what you do as a business, it stands to reason they need to understand what you do and why.

When you and your team have a clearly defined sense of purpose it connects you, provides structure and shared goals. Your purpose clearly communicates to your team (so it is written with the team in mind not customers) what your company does and why.

Your purpose goes beyond simply making a profit. It needs to be something that energises and excites you, and that your team can align and engage with.

So now as a good time to review your purpose. Make it a living breathing and evolving statement, that is referred to and reflected in your day to day activities.

If you don’t already have a clearly defined purpose, involve your team in creating a compelling and engaging statement that will inspire your team to align what they do day to day with your company’s aspirations.

Be passionate about your purpose – if you aren’t how can you expect anyone else to be?


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Naturally Loyal