Here’s part 3 of my 7 top tips for making the most of your hotel’s activities in your hotel marketing 4 Work in partnership If a particular venue, event or attraction helps attract people to your hotel or your area, get to work in partnership with these organisations to provide marketing opportunities for both of […]
Here’s part 2 of my 7 top tips for making the most of your hotel’s activities in your hotel marketing 2 Focus on only the most interesting One way to help market a hotel is to let your guests know what there is to do. But, when deciding what to list as ‘things to do’ […]
There was a time when I went on holiday that I was quite happy to sit on the beach and read my book for the duration. I know there are still many who are quite happy to do the same, but I’ve become a bit more action-oriented in my travels. Not only do I want […]
When I watched Mary Portas Queen of Frocks last week I was concerned to see her reprimanding one of her team in front of the cameras. Of course in a fly on the wall type of program, the camera sees everything and it’s snippets like that that often make good TV. But it was a […]
The problem with relying too heavily on OTAs for your hotel bookings…. — 00 For more information click on the image or go to www.HotelMarketingWorkshop.co.uk
Here’s the latest video post in the A-Z of hospitality leadership. Recorded in St Peter Port on Guernsey; please excuse my squinting!
Guest blog by Ken Burgin, Profitable Hospitality Are you prepared for negative comments or critical reviews online? When they happen, most people go into an offended, helpless rage – it’s not a position of strength! This video introduces a 3-step strategy to manage your reputation online. It was recorded from the recent webinar ‘Fast-Track Social […]
To what extent have you embraced social media to help market your hotel or restaurant? Are you already a fan of Facebook or do you still think it’s just as fad, or do you fear it. I have to confess that I’ve been in the last category; I’m fine with LinkedIn and Twitter but up […]
As an absolute minimum, ensure that you thank anyone who makes referrals for your hotel or restaurant to encourage them to continue to do so in future. Don’t wait to see if this actually leads to business, as what you are looking to reward is the referral process. The more referrals you have the greater […]
For hotel guests or restaurant diners the sooner you ask for referrals after they have stayed or visited, the better. This is the time they are likely to be most positive about what you delivered. The way you ask for referrals is key. If you ask: “Do you know anyone who might be interested in […]
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