Step 4 ~ WHAT DO YOU REALLY WANT Now the next part of the process is probably the most exciting because this is were you start building your blueprint for the next 12 months. What do you really want in 2012? What goals really matter? Lots of people come up with lengthy laundry lists […]
Step 3 ~ RULES FOR SUCCESS Yesterday’s exercise probably wasn’t as pleasant as the previous part of the exercise but that is OK; we can now extract learnings from what you didn’t achieve so that you can ensure you make the next 12 months different. So we’re now going to identify your ‘Rules for […]
Step 2 ~ WHERE ARE THE GAPS So, yes, some things fell through the cracks. Take a look at that, too, without the drama So the next part of the process is to look at the last 12 months and this time look at what you set out to achieve but you haven’t achieved yet. […]
Happy New Year! This New Year take some time to sit alone quietly and reflect on what it is you truly want to be, do, and have in your life and for your business? This process will take you around 2 hours, so a bit longer than the average throw away resolution made on New […]
Your restaurant or hotel marketing for next Christmas is probably the last thing on your mind. But now is a great time to be building up material to use for next year. What better way to promote your Christmas parties than to show people having fun, and your hotel or restaurant in all its Christmas […]
This week the Christmas party season gets well under way. Even if you are not as busy as in previous years the chances are you’ll be taking on some extra staff. But are they an asset or a liability? If all you do is give them an order pad and tell them to get on […]
You may not be dreaming of a White Christmas, but I’m sure you’d like a profitable one, so you don’t leave things to chance. Over the Christmas period you will inevitably have a number of guests or diners who will be coming to your hotel or restaurant the first time, so ensure you create a […]
Part 5 in my 7 top tips for using your hotel’s activites to help market your hotel 7 Keeping it up to date There’s nothing worse than seeing a hotel website advertising something that took place six months ago; this will surely leave your prospects with the impression that you simply don’t care. Get a […]
Part 4 in my 7 top tips for making the most of your hotel’s activities in marketing your hotel 6 Don’t just say it once It makes sense to include as much relevant information as possible on your hotel website, and make it media rich by including pictures and maybe even video clips. But don’t […]
Here’s part 3 of my 7 top tips for making the most of your hotel’s activities in your hotel marketing 4 Work in partnership If a particular venue, event or attraction helps attract people to your hotel or your area, get to work in partnership with these organisations to provide marketing opportunities for both of […]
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