Are you letting new hotel business opportunities slip through your fingers?

Learn the 7 fatal mistakes hoteliers make in getting new business Do you struggle to get new business? Are you unsure what marketing you should be doing and want to know how to make your marketing budget go further? Do your guests seem to have a good time, but you still don’t get much repeat […]


What you can do before hotel guests arrive to build the relationship

Building the guest relationship starts before your hotel guests arrive. Have you ever made a reservation somewhere and then suffered from ‘buyer’s remorse’ as you then get a bad feeling about the venue? If taking bookings in person ask questions about their visit that might help you offer a more personal service. What is the […]


Offer your guests other products and services

Be innovative in identifying other items to offer to your guests – before, during and after their stay, that might help make their stay more enjoyable or memorable. What is there that makes your establishment or offer unique; what do guests ask about or compliment you on, that they might want to take home or […]


Cater for special diets and needs in your hotel or restaurant

Catering for special diets and needs is the sort of attention to detail that builds you loyalty and referrals. Let your guests know in advance if you can provide special diets or meals. Plan ahead for the huge numbers who have some kind of allergy or intolerance to certain foods. If you don’t cater for […]


Overcome your guests’ challenges

Listen to all the reasons people give for NOT staying, or limiting their stay with you. What other services you can provide that might just tip the balance in favour of that night out, overnight stay or weekend away. Think of the challenges your guests face, and how easily you could solve their problems: No […]


Be flexible and offer hotel guests alternatives

You can’t bow to every request a hotel guest ever makes. But don’t be so bound by the rules that any request is met with a hostile ‘jobsworth’ attitude! If you cannot meet your guests’ initial requests, look at offering an alternative: A guest wants an early breakfast, before your kitchen staff normally arrive – […]


Offer your hotel guests and restaurant customers a choice

Give your guests choice. This does not mean having 100 items on your breakfast menu or 40 types of pillow – but do give them a choice you can cope with. Again listen to what your customers tell you. In your restaurant, how often do people tell you they are too full for a dessert? […]


Listen to your guests and turn ‘no’ into ‘yes’

Have you ever stayed in a hotel or eaten in a restaurant where the staff and management have been so hell bent on the rules that it’s impossible to get what you want? I’m sure we all have. And will we ever go back there? I doubt it. But allowing the attitude that anything goes […]


How to waste your hotel marketing budget

Is your hotel making any of these mistakes…..? Last week my husband and I read a full page colour advert in one of the colour supplements for a holiday we’d been thinking about for a while. This was the Saturday paper and at lunchtime on Saturday I went to their website to find more details. […]