Bring your hotel marketing to life

Here’s part 3 of my 7 top tips for making the most of your hotel’s activities in your hotel marketing 4 Work in partnership If a particular venue, event or attraction helps attract people to your hotel or your area, get to work in partnership with these organisations to provide  marketing opportunities for both of […]


Key Steps for Protecting your Restaurant Reputation Online

Guest blog by Ken Burgin, Profitable Hospitality Are you prepared for negative comments or critical reviews online? When they happen, most people go into an offended, helpless rage – it’s not a position of strength! This video introduces a 3-step strategy to manage your reputation online. It was recorded from the recent webinar ‘Fast-Track Social […]


Facebook – Fad, fan or fear

To what extent have you embraced social media to help market your hotel or restaurant? Are you already a fan of Facebook or do you still think it’s just as fad, or do you fear it. I have to confess that I’ve been in the last category; I’m fine with LinkedIn and Twitter but up […]


How to Reward Referrals for your Hotel or Restaurant

As an absolute minimum, ensure that you thank anyone who makes referrals for your hotel or restaurant to encourage them to continue to do so in future. Don’t wait to see if this actually leads to business, as what you are looking to reward is the referral process. The more referrals you have the greater […]


Make the referral process easy for your hotel or restaurant customers

For hotel guests or restaurant diners the sooner you ask for referrals after they have stayed or visited, the better. This is the time they are likely to be most positive about what you delivered. The way you ask for referrals is key. If you ask: “Do you know anyone who might be interested in […]