If you’re familiar with Stephen Covey’s “The 7 Habits of Highly Effective People” you’ll know that the second habit is “begin with the end in mind”. Whenever I’m talking to businesses about the customer experience I find this is the best place to start. I like them to imagine either the conversation customers will be […]
Does your Business need a Mobile Website or a Mobile App? It’s only been since Christmas, when Santa bought me a posh new iPad that I’ve started to appreciate the importance of going mobile. But mobile is no longer new or the exception; it’s fast becoming the norm. And considering so many of our customers […]
……..and bring a smile to their face, that won’t cost you a fortune in bonuses or incentives. People are often referred to as a business’s most valued asset and in experience-based businesses more than any your team can make or break the customers’ experience. They are certainly also one of your biggest overheads. Are you […]
What would you think of a menu that only had one dish on it ? Or a venue that only offered one option. Well that’s exactly what happens at Bubbledogs who serve the unlikely combination of grower champagne and gourmet hotdogs. So why would anyone in their right mind provide such a limited offering. Well […]
Like me, you know excellent customer service doesn’t happen by accident. And that no one wants to spend their hard earned cash on poor or mediocre service. But the simple truth is that those who have the most contact and can make the biggest impression on your customers are those who are usually the lowest […]
‘There is only one thing in life worse than being talked about, and that is not being talked about.’ Oscar Wilde So what do you do to get your customers (or your team, suppliers or joint venture partners) talking about you? There’s nothing like a glowing review, testimonial or referral to endorse your business. Pick […]
As many parents know at this time of year you often have to nag relentlessly to get your children to write their Christmas thank you letters. But have you been setting the right example? Have you written to everyone who’s given up their time and money to do business with you either over Christmas or […]
Your Best Year Ever ~ Goal Setting for 2012 Step 6 ~ KEEPING ON TRACK Congratulations you have finished your best year ever process. Just for a moment consider how much time you have just spent creating the coming year the way you absolutely want it. My guess is about 1 -2 hours and […]
Step 5 ~ MAKING IT HAPPEN Now think about what you need to do to reach these goals? For each goal outline resources you need, action you need to take and the support you’ll need. Now make a list of everything you are going to have to do to achieve your goal No. 1. […]
Step 4 ~ WHAT DO YOU REALLY WANT Now the next part of the process is probably the most exciting because this is were you start building your blueprint for the next 12 months. What do you really want in 2013? What goals really matter? Lots of people come up with lengthy laundry lists […]
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