How to market a restaurant or hotel through partnerships and joint ventures

Do you know other businesses who already work with your ideal guests? If so, why not set up a joint venture to help market your restaurant or hotel? A joint venture is when you team up or collaborate with another business or an individual to either share resources or help each other out with a […]


Continue to build the relationship after your hotel guests or restaurant diners have left

Show you appreciate your hotel guests’ or restaurant diners’custom; a little thank you note of some description goes a long way, even better if it is personalised in some way; hand written better still. This is an ideal time to ask for feedback, testimonials for reviews too. Keep in touch. Tell your customers what you […]


Using the guest or customer relationship to build rapport and trust

Making personal contact with your hotel guests or restaurant customers builds rapport and trust. This starts with being visible – not just your staff, but some managers’ presence too. But being visible is only half the story. What are you doing to reflect and convey your values and attitude to customers and staff? The way […]


Are you letting new hotel business opportunities slip through your fingers?

Learn the 7 fatal mistakes hoteliers make in getting new business Do you struggle to get new business? Are you unsure what marketing you should be doing and want to know how to make your marketing budget go further? Do your guests seem to have a good time, but you still don’t get much repeat […]


What you can do before hotel guests arrive to build the relationship

Building the guest relationship starts before your hotel guests arrive. Have you ever made a reservation somewhere and then suffered from ‘buyer’s remorse’ as you then get a bad feeling about the venue? If taking bookings in person ask questions about their visit that might help you offer a more personal service. What is the […]


Offer your guests other products and services

Be innovative in identifying other items to offer to your guests – before, during and after their stay, that might help make their stay more enjoyable or memorable. What is there that makes your establishment or offer unique; what do guests ask about or compliment you on, that they might want to take home or […]


Cater for special diets and needs in your hotel or restaurant

Catering for special diets and needs is the sort of attention to detail that builds you loyalty and referrals. Let your guests know in advance if you can provide special diets or meals. Plan ahead for the huge numbers who have some kind of allergy or intolerance to certain foods. If you don’t cater for […]


Overcome your guests’ challenges

Listen to all the reasons people give for NOT staying, or limiting their stay with you. What other services you can provide that might just tip the balance in favour of that night out, overnight stay or weekend away. Think of the challenges your guests face, and how easily you could solve their problems: No […]


Be flexible and offer hotel guests alternatives

You can’t bow to every request a hotel guest ever makes. But don’t be so bound by the rules that any request is met with a hostile ‘jobsworth’ attitude! If you cannot meet your guests’ initial requests, look at offering an alternative: A guest wants an early breakfast, before your kitchen staff normally arrive – […]