You may not be dreaming of a White Christmas, but I’m sure you’d like a profitable one, so you don’t leave things to chance. Over the Christmas period you will inevitably have a number of guests or diners who will be coming to your hotel or restaurant the first time, so ensure you create a […]
Part 5 in my 7 top tips for using your hotel’s activites to help market your hotel 7 Keeping it up to date There’s nothing worse than seeing a hotel website advertising something that took place six months ago; this will surely leave your prospects with the impression that you simply don’t care. Get a […]
Part 4 in my 7 top tips for making the most of your hotel’s activities in marketing your hotel 6 Don’t just say it once It makes sense to include as much relevant information as possible on your hotel website, and make it media rich by including pictures and maybe even video clips. But don’t […]
Here’s part 3 of my 7 top tips for making the most of your hotel’s activities in your hotel marketing 4 Work in partnership If a particular venue, event or attraction helps attract people to your hotel or your area, get to work in partnership with these organisations to provide marketing opportunities for both of […]
Here’s part 2 of my 7 top tips for making the most of your hotel’s activities in your hotel marketing 2 Focus on only the most interesting One way to help market a hotel is to let your guests know what there is to do. But, when deciding what to list as ‘things to do’ […]
There was a time when I went on holiday that I was quite happy to sit on the beach and read my book for the duration. I know there are still many who are quite happy to do the same, but I’ve become a bit more action-oriented in my travels. Not only do I want […]
When I watched Mary Portas Queen of Frocks last week I was concerned to see her reprimanding one of her team in front of the cameras. Of course in a fly on the wall type of program, the camera sees everything and it’s snippets like that that often make good TV. But it was a […]
The problem with relying too heavily on OTAs for your hotel bookings…. — 00 For more information click on the image or go to www.HotelMarketingWorkshop.co.uk
Here’s the latest video post in the A-Z of hospitality leadership. Recorded in St Peter Port on Guernsey; please excuse my squinting!
Guest blog by Ken Burgin, Profitable Hospitality Are you prepared for negative comments or critical reviews online? When they happen, most people go into an offended, helpless rage – it’s not a position of strength! This video introduces a 3-step strategy to manage your reputation online. It was recorded from the recent webinar ‘Fast-Track Social […]
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