The other day I bought some toiletries for my husband. One of them contained a sample of something he would never have even considered buying himself. But, surprise, surprise, he liked it and asked for more!
The power of ‘Try before you buy’ should not be underestimated. It’s a great
One way to overcome some of the barriers of giving feedback is to apply the S A I D model Standard When giving feedback, particularly on poor performance, it’s useful to know what you are benchmarking this against. If people don’t know what is expected of them, it is very easy to get defensive. So establish […]
The giving and receiving of feedback is probably one of the most vital skills in management. According to Ken Blanchard “Feedback is the breakfast of champions” Why Give Feedback People will not become great at their jobs unless they know where they are doing well, so they can keep on doing these things, and where […]
A little incentive for staff can go a long way in making your hotel successful.
Motivate and encourage your staff to sell more, while making guest service a priority. This is dependent on good training that gives staff the skills and confidence to do this in the right areas, so take the time to invest in this.
Being transparent and open about your restaurant or hotel business helps build trust and can be very eye-opening for staff. Ensure that your staff understand your
Yesterday I attended a lively debate held by BAHA (the British Association of Hospitality Accountants) on the pros and cons of ‘Dynamic Pricing’. Dynamic Pricing is what you see airlines using with their fares. It is based on the principle that the right rate to charge for a room night is what the customer is […]
If you are analysing your sales you’ll know what your average customer spend. But do you know what percentage of your customers buy what products and services? Unless you do you wont know where you are losing out on sales opportunities. For example of only 45% of your guests take breakfast, this leaves another 55% […]
Building a mailing list Your customer mailing list is one of the most valuable marketing assets of your hotel or restaurant. I am amazed how few hotels and restaurants use e-mail marketing. It’s never too late to start building a database, and e-mail marketing is a great way to continue to build the relationship with […]
Celebrating British Tourism will attract the crowds but will they stay at your hotel or B&B? Today is the start of British Tourism week (15th – 21st March) and the whole country is being promoted. This should mean an increase in awareness and enquiries for guest accommodation and holiday bookings. But how can hotel, B&B […]