Slashing prices is not the answer

Slashing your room rates to get increased occupancy is not the answer to generating higher sales margins.  Whereas it might increase occupancy rates slightly it will have a negative impact on your customer’s perception of quality, a massive impact on your margins and, once cut, it is extremity difficult to put prices back up again. […]


How effective are your energy saving measures?

It’s good to read of hospitality businesses doing their bit for the environment. What concerns me is how ineffective these measures appear (from a customer’s perception at least) – despite the potential positive impact on their bottom line at a time when most could do with a boost.  Some do have good intentions – re-using towels, key […]


How to encourage referrals ~ Give people a reason to talk about you

Was it Oscar Wilde who said ‘There is only one thing in life worse than being talked about, and that is not being talked about.’? Sadly more people (especially us Brits) are likely to share their bad experiences than their good ones.  And in the current climate few people will want to spend their hard […]


Using your training budget wisely is key to controlling your training spend.

It was encouraging to read the ‘experts’ views in the Caterer in response to the question ‘Can hospitality businesses afford to cut training spend?’ (News analysis, 22 May), and I would not disagree with any of these comments. However, for the 51% who were reported to be planning to cut their training budget they might […]


Lost revenue

I’ve just come back from a weekend in Dresden – a very interesting city, with much of the historical centre restored to its former glory.  On Saturday evening we went to the opera, having had an excellent early dinner at a restaurant right next to the opera house.  Our German hosts decided the battle for […]


Grow your Business

It was great to meet so many people today at the Grow Your Business Show in Guildford. I hope you all had a very fruitful day, and made lots of good contacts and some potential new business opportunities. Lots of following up to be done now for many of us. For those who spoke to me […]