Time for celebration?
If you’re anything like me, you love having an excuse to celebrate. I have three things to celebrate today. Firstly, I am being taken out to lunch; my first time eating out since October. Secondly, I have a hair appointment; I know I’m not the only one celebrating some trivial events! Goodbye grey hair and wonky fringe. Last, but not least, it’s my 36th wedding anniversary today.
Marking a special occasion is a perfect way to engage with both customers and team members. Recognising a personal milestone, proud moment or a significant event shows you care.
If you’ve recently reopened or are preparing to reopen, celebrate your team coming back to work: share with them and celebrate any changes you’ve made in the business over the past year.
Celebrate what’s gone well so far, so everyone gets the recognition they deserve for the effort that’s gone into reopening. It’s easy to get wrapped up in activity, but take a step back to see how far you’ve come, and create a buzz for the day, week and month ahead!
Continue to set mini goals so you and your team all see some quick wins, and keep the momentum going.
The anniversary of….
Mark anniversaries, both business and personal
- the date each of your team members joined your business
- the start of your customer/client’s business
- a customer becoming a customer
- past awards you’ve won
- special events or milestones in your business, such as the start of your business
What’s been happening in the lives or your team members (and customers) to warrant celebration?
- The birth of a child or grandchild
- Any charitable achievements however minor
- Learning a new skill; many of your team may have picked up new skills whilst being away from the business.
- Anniversaries – look back at the events you held in previous years: what anniversaries are coming up?
What changes have you made to the business during lockdown? New products and services, refurbishments, new team members. Share and celebrate these with your team and customers. If nothing else, celebrate the fact that you are open!
Better late than never
Lastly don’t forget all those postponed events – many of which would have been to celebrate a special occasion. Even if people can’t celebrate with you, the date should still be marked and celebrated in some way.
Celebrations don’t need to be lavish. What’s more important is that they are sincere and relevant to those you are congratulating.
Recognise that whilst some people love the limelight, others hate it. Sometimes a quiet “congratulations and well done” is all that’s needed and will have more impact than any razzmatazz announcement.
If you only do one thing: Find a reason, however small, to raise glass and drink a toast with your team.
Lessons in Loyalty https://www.naturallyloyal.com/2015/05/