To what extent have you embraced social media to help market your hotel or restaurant? Are you already a fan of Facebook or do you still think it’s just as fad, or do you fear it.
I have to confess that I’ve been in the last category; I’m fine with LinkedIn and Twitter but up till now just couldn’t get my head round Facebook. Maybe I was a bit sceptical about the value of Facebook as a way to market a hotel or hospitality business.
After attending a webinar earlier this week with Barry Chandler, The Bar Blogger, looking at Facebook specifically for hospitality businesses I’ve been convinced!
Here are just 10 of the tips I picked up on how to use Facebook to help market your hotel or restaurant
- You need a Facebook page (opposed to a profile or group) as you can:
– Ask people to like your page
– Customise your page
– Add contact forms
– Not be limited to the number of fans (with a Facebook profile your limit is 5000)
- Choose your name carefully once set up you can’t ever rename your page
- Customise your URL to match your business name to make it easier for people to find you
- On the welcome tab encourage people to click your like button by giving them some incentive in the same way you would be getting people to sign up for your newsletter
- Use the page to capture contact details
- Add menu tabs to give more details on specific themes of interest such as your menu
- Offer exclusive deals or behind-the-scenes content for your Facebook fans to encourage them to interact
- Encourage people to take pictures and add your tag, so all their friends find their way back to your Facebook page
- Interact with your fans to get feedback and build the relationship e.g. asking them to vote their preferences
- Remember to track how people find you so you know whether or not your Facebook (or any other marketing) activity is working for you