If you’re anything like me, you love having an excuse to celebrate. Today happens to be my wedding anniversary, and at 33 years I think that’s cause to celebrate.
Marking special occasions is a great way to engage both customers and team members. Recognising a personal milestone, proud moment or a significant event shows you care.
What’s the occasion?
The most obvious things to celebrate are birthdays and anniversaries. Not just personal anniversaries such as a significant wedding anniversary, but maybe noticing the anniversary of the date each of your team members joined your business or your department. If you’ve a large team you might decide to celebrate the anniversaries of everyone who joined in the current month. This is a great excuse to bring people together who might not normally work closely together.
For business customers congratulate them on a significant anniversary in their business, or the anniversary of when you started working with them (and this helps to reinforce your relationship).
And of course, don’t forget anniversaries for your own business; it’s a great way to blow your own trumpet!
Recognise those important and proud moments for your team members outside of work. The arrival of their first grandchild, passing their driving test, their child’s graduation, gaining a qualification, making a significant contribution to a charity e.g. through a fundraising event, running a marathon, etc.
Celebrate and share your business successes. Let everyone know when you’ve had a good month, and thank them for their contribution. Celebrate that special deal or contract you’ve won. Pass on the recognition you’ve received from an important customer.
Celebrations don’t need to be lavish. What’s more important is that they are sincere and will be appreciated by those you are congratulating.
Recognise that some people love the limelight, others hate it. Sometimes a quiet “congratulations and well done” is all that’s needed and will have more impact than any over the top celebration.
For a customer a little unexpected gift (which might also be an excuse for them to visit again, but ensure it is something they will value, not just a blatant promotion for more business) can make them feel special and appreciated.
If it’s an occasion to be shared will taking time out for coffee and cake to celebrate the occasion be more appropriate than taking everyone down to the pub?
And it may be that the best and simplest way to help team members mark the occasion is giving them the opportunity to knock off early, so they have more time to celebrate with their family and friends.