In the A-Z of hospitality leadership D is for Development
One question to ask yourself is “Could I honestly say I am tapping into 100% of the potential of my team?” If the answer to this is no, what do you need to be doing to tap into that potential?
We need to be able to develop people to be the best that they can. This gets buy in, it helps contribute to the business, and boosts their confidence, which means they are going to do a better job ultimately. The industry has loads of examples of people who have moved up through the ranks. So give people that opportunity. When you see somebody’s strengths in a particular area, think about how you can tap into that, how you can develop them.
Not everyone will want to ever have any more responsibility, or to be doing anything different from what they are doing now, but development is not just about promotion. Even for the people who are very content with the job that they are doing, is there an opportunity to develop their role just to make it that little bit more interesting for them. If they have been doing the same job for three or four years, and doing it in the same way all of that time, don’t you think they might welcome just a little bit of change in the way that they do it or what they do. Plus it give you some flexibility within the team and promotes teamwork if people understand each other responsibilities.
So identify your objective. Is it because you want to give that person an opportunity to develop their skills to move on? And, maybe, ultimately leave your hotel to work somewhere else, because they outgrow the job. Believe me, if they think they are better than the job, they will move in any case. So, at least this way they can move on knowing that you did everything to help their career and help their development. And that’s going to be a great advertisement when bringing in people to replace them; or help bring on people in more junior positions to replace that person.
Identify your objectives for that person’s development in terms of how it brings them on to do a better job where you are. What is it that you would like them to do that little bit better? Or what role might be the next logical step for them? What role might suit them ultimately? Have clear objectives and identify how it is going to contribute to the business or develop that individual.
Consider the range of options there are for developing that person, and what might suit both the topic and the individual’s learning styles. Development is not just putting someone on a training course. It could be assigning a mentor, working in other departments, shadowing others, setting them practical assignments e.g. setting up a promotion, working on a particular sales drive, reviewing rosters, improving standards within the business. Ensure they can see how it contributes to the bigger picture, and it does not get in the way of them achieving their core responsibilities and KPIs.
Involving people in day to day decision making can also help stretch them. When they ask for guidance and decisions rather than giving them all the answers, bounce it back to them and ask for their views. Involve them in decisions by asking for their views; to analyse the pros and cons of different options, and put forward their recommendations.
Development activity needs to be structured in such a way it allows the employee to learn rather than being thrown in at the deep end. If they are thrown in at the deep end they are probably not going to learn anything; in fact the opposite; it could shatter any confidence they had in the first place.
So take time to sit down with each of your team and plan their development to build on their strengths and stretch them. Identify their long-term aspirations, where do they think they can be contributing more, what they enjoy, what else they’d like to get involved with, how they would approach things differently. People will generally put more effort into the things they enjoy, and consequently make a better job. And generally the better people are at things, the more they enjoy them.
Failure to develop your team is such a waste, and the chances are that if you ignore their full potential they will go and utilise it somewhere else.