Keeping your hotel events page up to date

Part 5 in my 7 top tips for using your hotel’s activites to help market your hotel

7 Keeping it up to date

There’s nothing worse than seeing a hotel website advertising something that took place six months ago; this will surely leave your prospects with the impression that you simply don’t care. Get a schedule in place that prompts updates. Put systems in place to ensure you get kept up to date with what’s happening and when. Involve your team, maybe set up champions from different types of activities dependent on your team’s interests; it’s much easier to describe something if it’s something that’s of interest to you, as well as being more inclined to make it happen.

Keep yourself up to date too with what’s being talked about in the media and what’s potentially the next big thing for your area. As I write this Highclere Castle in Berkshire is being described as the most bankable country house in the world as it appears for a second series in the costume drama Downton Abbey. So what will be making the headlines next in your locality?

And consider if your hotel might be the perfect antidote for those who want to avoid the throngs and masses of well publicised events.

So whether your market is corporate or leisure guests help give your hotel marketing a boost by giving your guests a compelling reason to come to you by letting them know what there is to do. And then make it as easy as possible for your guests to enjoy these activities so they want to come back for more and tell their friends and colleagues to do the same.

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