Redefining your purpose

defining your purpose

Redefining your purpose so everyone is aligned

As you prepare for team members to return to work, remind people of your purpose.

Bear in mind, some of them may not have seen one another for the whole of the lockdown. You may even have new people in your team who haven’t met anyone yet.

So it will important for you to take steps now to bring the team together, and ensure when they return that everyone is aligned.

One area to start is by reminding people of your purpose, and theirs.

People perform better when they feel a sense of belonging, and one of the easiest ways to do this is to have a shared purpose. As a lot’s changed in the last 12 months, so it’s possible your vision, mission, or values have shifted.

Even if this isn’t the case, remind your team of your purpose, and by doing this collectively you know that everybody has had the same message.

In the lead up to opening, you’ll also have some immediate goals and priorities. If you let everyone know now what these are, and how they contribute to them, it means they can be more prepared for them as and when they return. This enables everybody to be working towards the same goals and targets from the outset.

When we think of purpose we might only think about the impact on the world. But Daniel Pink talks about two types of purpose. Purpose with a small p is making a contribution in the job. When people understand their own purpose or the part they play in your business as a whole, they are more likely to come forward with ideas and input. Your team will often have a different perspective, so give them a voice, which in turn gains buy in and helps them feel valued.

Take action

If you only do one thing: Prior to people returning from furlough or working from home, share your key priorities and focus for the next few weeks so everyone in your team is aligned.

Today’s top tip

Always welcome your team’s ideas, thoughts and suggestions for anything that might save time, improve your customers’ experience, or make their lives easier, however minor.

One percent improvement in 1,000 things is better than 1,000% improvement in one thing. Tom Peters

Getting buy-in blog

Giving your team a sense of purpose video

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